Axor Sales & MAP Policies – July 1, 2017
Hansgrohe, Inc. is committed to protecting and maintaining its highly regarded brands and reputation for excellence. Its products are unparalleled, featuring superior engineering, technology and progressive design. Its AXOR® brand further embodies this reputation through unique collaborations with renowned designers. Consistent with this commitment, Hansgrohe, Inc. believes that certain advertising practices are inconsistent with its competitive strategy for these products and the AXOR brand image.
As part of our strategy to maintain the equity of the AXOR brand, Masco Canada Limited is introducing the Canadian AXOR Minimum Advertising Price (MAP) Policy and the Canadian AXOR Brand Sales Policy and is confident that these Policies will continue to enable us to:
- Market AXOR products to premium consumers as one of the finest brands with the most innovative designs in the plumbing and decorative hardware products industry.
- Support our commitment, with both our existing and future partners, to ensure we maintain and provide the appropriate level of service, merchandising, advertising and promotional support for AXOR products and the AXOR brand, both now and in the future.
The AXOR Brand Sales Policy and the AXOR Brand MAP Policy will be effective July 1, 2017 and:
- Include a list of products that are subject to the MAP Policy. Click here to download a copy of the Product list
- Will be reviewed by Masco Canada Limited annually to evaluate the inclusion or removal of MAP applicability to collections.
- Outline the consequences for violating our policies.
- Outline requirements for becoming an Authorized Online Retailer. Click here to download a copy of the Authorized Online Reseller list.
Please review the attached AXOR Brand Sales Policy, AXOR Brand MAP Policy and Authorized Online Retailer Application form (links found below). The MAP Products will also be designated and communicated to our customers within a monthly price file.
If you have any questions, please contact your local AXOR product sales representative. Thank you for your ongoing support of the AXOR brand and its premium products.
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